Application prerequisites :

Anyone who has a photo taken with a filter can enter the contest, regardless of age, gender or nationality.

*1	Entries are restricted to unreleased and unpublished original photos for which the copyright is entirely owned by the applicant. Photos that have won prizes in other contests or are being screened elsewhere are not eligible. (Photos that have been entered in another contest but have not been awarded a prize are eligible). Photos that have been published in non-commercial publications, such as club exhibitions for which the photography was not remunerated, or websites operated by individuals.
*2	Entries will be disqualified if the sponsor deems that the subject matter is in breach of the law, public order and morals, or the purpose of this contest.
*3	Interested people who are under the age o f 18 are requested to first obtain the approval of their parent or guardian before applying. If an applicant is under the age of 18, we assume that they have the approval of their parent or guardian.

Application procedure: application with a photo in the form of image data
Photo in the form of image data: images captured with digital still cameras and stored as image data, and images captured with film cameras, scanned, and stored as image data.
Applications are open to image data of both types, both in color or black and white, as long as the photos were taken using a filter.
Photos treated or processed using computer software are not eligible.

Prizes :

Title	Number of prize-winners	Prize
Grand Prize	1	Kenko Group products worth 500,000 yen
Shin Yoshino Prize	2	Kenko Group products worth 100,000 yen
American Photographer Prize	2	Kenko Group products worth 100,000 yen
German Photographer Prize	2	Kenko Group products worth 100,000 yen
Chinese Photographer Prize	2	Kenko Group products worth 100,000 yen
Selected Works Prize	30	Kenko Group products worth 20,000 yen
Special Merit Prize	100	Kenko Group products worth 10,000 yen

Prize announcement and notification :

·	Prizewinners will be announced via this website by the middle of March 2010.
·	Kenko Co., Ltd. or Nippon Camera Co., Ltd. will notify prizewinners by early March 2010. The notification will be sent to the e-mail addresses registered by the winning applicants.
·	The prizewinners will receive an e-mail from Kenko Co., Ltd. or Nippon Camera Co., Ltd. Please return your message of consent to the website indicated in the e-mail within the designated period. The winners risk disqualification if they fail to send in their consent. Kenko Co., Ltd. may contact the winners separately by e-mail or other means when it finds the need to confirm statements regarding the selected works or suchlike.
·	The winners will be disqualified if they fail to return a message within the designated period after prize notification by e-mail, regardless of the reason, including server problems. Please take special note of this rule. We ask that applicants take care to update their e-mail address on the web entry screen on this website if they change their e-mal address. The sponsor and the partner company accept no responsibility for any problems associated with a failure in e-mail transmission.